Making cross-cultural research relevant to european corporate integration : old problem - new approach
By: SEGALLA, Michael
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Contributor(s): FISHER, Lorenz | SANDNER, Karl.
Material type: 
ArticlePublisher: 2000European Management Journal 18, 1, p. 38-51Abstract: Traditional cross-cultural research may no longer be useful for the problems facing Europe's crossborder companies. Past research. built on largely North American ideas about individual and organizational values, cannot be easily applied to business problems requiring policy choices concerning employee management. Furthermore it is questionable whether past research actually measures values important to companies which must design policies to integrate their large multi-country workforces. Advances in research methdology indicate that new approaches to generating cultural knowlege may yield better results. This paper reports the results of a study of European managerial values designed to uncover European values using more appropriate methodology. The authors conducted a appropriate methodology . The authors conducted a appropriate methodology. The authors conducted a six-country study of over 900 managers working in 70 companies in the European financial sector. The results of this study suggests that although European managers have widely-differing solutions to common managerial problems there is an underlying logic that guides their choices . The reasons given for these choices. The reasons given for these choices suggest that integrating systems of employee management in Europe will be difficult but not impossible
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Traditional cross-cultural research may no longer be useful for the problems facing Europe's crossborder companies. Past research. built on largely North American ideas about individual and organizational values, cannot be easily applied to business problems requiring policy choices concerning employee management. Furthermore it is questionable whether past research actually measures values important to companies which must design policies to integrate their large multi-country workforces. Advances in research methdology indicate that new approaches to generating cultural knowlege may yield better results. This paper reports the results of a study of European managerial values designed to uncover European values using more appropriate methodology. The authors conducted a appropriate methodology . The authors conducted a appropriate methodology. The authors conducted a six-country study of over 900 managers working in 70 companies in the European financial sector. The results of this study suggests that although European managers have widely-differing solutions to common managerial problems there is an underlying logic that guides their choices . The reasons given for these choices. The reasons given for these choices suggest that integrating systems of employee management in Europe will be difficult but not impossible
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